One company is banking on Millennials’ love of smooth and effortless aesthetics to get the increasingly non-religious demographic back into religion.
Alabaster is the company and they are redesigning the bible to be "more approachable, less boring", and "very attractive to the Instagram generation.” Brian Chung, Alabaster’s 30-year-old co-founder says he wants these bibles to “be true and relevant to millennials.”
Alabaster isn’t selling entire bibles, but rather individual books of the bible. Gospels of Matthew, Luke, Mark, and John sell for $30; Romans and Psalms for $35 and $38 softcovers and $70 for hardcovers. Meanwhile, sets of the aforementioned start at $100 and top out at $155. Oh, and you can pre-order the Book of Proverbs right now for only $21.