We all KNEW it was happening. It seemed like every time a new iPhone came out, our older models would start running slower, have more problems, and lose battery potency.
And in an interview with ABC, Apple CEO Tim Cook basically apologized for what they had been doing:
About a year ago, we released some code that essentially what it does… is all batteries age over time and they become unhealthy at a point in time and an unhealthy battery has a probability that it will create an unexpected restart.
And so you can imagine if you’re making an emergency call or you’re making an important call that’s important to you or a message that you’re waiting for, or you want to capture that moment that’s fleeting with your camera… we always focus on the user experience. So at the heart of any decision that we make is the user. We felt it would be better to take something off of the performance to prevent that from happening.
When we did put it out, we did say what it was, but I don’t think a lot of people were paying attention and maybe we should have been clearer as well. And so we deeply apologize for anybody that thinks we had some other kind of motivation. Our motivation is always the user. The user is at the center of everything that we do.
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